"Do long copy ads work?" George Demmer
(Caveat: Don't write long to write long. Write as much as your reader is interested in reading. But not so much you bore them.)
Another interesting post on the long/short copy issue relates the experience of a split testing experiment. If you are interested in looking at the issue from this angle: Long Copy vs Short Copy Tested (And if you REALLY want to get into the topic, follow the additional links bellow the article.)
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