Friday, October 9, 2009

Something short about something long (get your mind out of the gutter)

George Demmer (who I don't know from a painted stick) did me a great service in putting together in one article the value of the long-copy ad as put forward by David Ogilvy, John Caples, Claude Hopkins, Maxwell Sackheim, Victor O. Schwab, Bob Stone, Walter H. Weintz, Robert W. Bly, Gary C. Halbert, Craig Huey, Jay Abraham, and Jay Conrad Levinson. (Famously successful copywriters each.) If you only advocate short copy ads perhaps you should give it a read.

"Do long copy ads work?"
George Demmer

(Caveat: Don't write long to write long. Write as much as your reader is interested in reading. But not so much you bore them.)

Another interesting post on the long/short copy issue relates the experience of a split testing experiment. If you are interested in looking at the issue from this angle: Long Copy vs Short Copy Tested (And if you REALLY want to get into the topic, follow the additional links bellow the article.)

No comments: