Writing for retail is tricky. Describing what someone can clearly see for themselves provides no value. Brand messages are communicated by your writing, your design, by everything about your presentation. When your presentation has no personality guess what that says about you.
This blog is a personal project of Duane (DF) Hobbs
I don't consider myself a writer.
My use of words is to insure that projects run smoothly, that expectations are clear, and that creative people are inspired to do their best work. Don't expect the best written of blogs.
Feel free to share your opinion in the comments of each post. I welcome anything that helps me get better.
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