"Tan Cuff" is a simple idea... Put sunscreen into a colorful tube that links around into a bracelet-like ring that can be worn on the wrist or ankle. Figuring one is more likely to wear sunscreen if it's convenient. And one doesn't usually wear a lot of clothing when one is at the beach. Nor is one likely to fumble with sunscreen if one is involved in active sports.
In this post I'm showing you that there is more than one way to creatively communicate the product benefits.
In the TV presentation I utilize sex appeal. Literally stripping things down to showing the product as hero.
Then I put together two print presentations. Version one is a somewhat traditional headline/image presentation. And version two is headline/tagline ("Put your lotion in motion") campaign but with the tag line graphically echoing the sport.
This is not a complex product and dozens of on strategy presentations are possible. (TV and Print) Click on images to see them bigger, and clearer
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