This is one of my favorite advertising ideas and some of my favorite spec creative. First up is of course identifying a problem that advertising itself has a chance of solving (This was done in a Advertising Workshop.. thus the focus was on using that tool. If advertising is the wrong tool for solving a marketing problem, my philosophy is use a different tool. Duh.)
Anyway, A quick visit to an Aurthur Murray Studio, a "sample lesson", some conversation with the staff, and my analysis revealed a key reason some seek out dance lessons: people (mainly men) being afraid to look foolish at a upcoming social function (wedding, reunion, etc.) So I chose to tackle that point head on. Inferring that if you didn't come in to Arthur Murray for dance lessons you were a "chicken." And wrote a tag line to emphasize how easy the learning would be: "If you learned to walk, we can teach you to dance" (TV, Print) Click on images to see them bigger, and clearer
Posts
No comments:
Post a Comment