Wow.. talk about selling antiques. This spec campaign is for "Happy Hearts Video Dating" Service. The idea being you are interviewed on video telling about who you are and what you want, and then you get to likewise view tapes of others who have done the same. With any luck you find your match. Simple enough. However, personal ads were so much cheaper, and then there's the old traditional methods of finding someone to compete with.
This campaign was designed to show off the benefits of video dating and the pitfalls of the competition.
Obviously, this spec work was created long before online dating (eHarmony, Match.com, and 1000's of others) took over. Hell, Video stores still rented video's back then. Still this is something I did that I was proud of at the time. Created the strategy and kept the creative "on strategy." (Print campaign) Click on images to see them bigger, and clearer
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