Have you heard the one...?

David Thorne writes stuff that is ridiculously interesting. Combining that with a understanding of human nature and he's been very successful at making things go viral. Read his site and see if you can resist the urge to pass a story along, or read something aloud to someone. (I couldn't)

In addition to his personal site I'll point you to a pair of interviews he did with Marketing Magazine Australia. here's part one, here's part two.