The top seven strategic benefits of brand: 1. Brand attracts and retains more customers by providing a differentiated offer with higher perceived value. 2. Brand creates sustainable price premiums and higher margins due to higher perceived value. 3. Brand improves market power with customers, suppliers, channel partners, M&A prospects. 4. Brand preference provides defense from competitive threats. 5. Brand increases company valuation, and market valuation through customer share, customer loyalty, and more predictable earning streams. 6. Brand improves human capital performance through superior recruiting, training, and retention. 7. Brand provides a framework for an enduring community legacy by optimizing effort and resource application over time.
A value-centric brand aligns and amplifies the value proposition promised with the value proposition delivered.
I coach executives and mentor entrepreneurs in the art of developing brands that have value. And I'm available for one-on-one coaching, small team training, group consulting and workshops.
I separate myself from other brand strategists by focusing on knowledge transfer. I want my clients to be able to manage their brand on their own and not necessarily need further help.